Biography


 

  1. Name: Barry L. Gordon
  2. Education background:
    1. Bachelor of Arts, University of Arizona. Russian language major
    2. Master of Business Administration, University of Dallas, Graduate School of Management: Industrial Management
    3. Doctoral course work, Walden University: Applied management & decision sciences—Leadership & organizational change
  3. Prior business experience (Most relevant management experience)
    1. General Manager, RAF Lakenheath & Mildenhall Exchange, Royal Air Force Base (RAF) Lakenheath, Suffolk, England. Army & Air Force Exchange Service (AAFES): 1985-1987
      1. Responsible for all operations in northern England to include RAF Lakenheath, RAF Mildenhall, RAF Feltwell, RAF Sculthorpe, RAF Menwith Hill
    2. Area Manager, Turkey Area Exchange, Izmir, Turkey. AAFES. 1987-1988
      1. Responsible for all operations in Turkey and Saudi Arabia
      2. Responsible for support of United States Department of State embassies in Cairo, Egypt and Tel Aviv, Israel
    3. Area Manager, Stuttgart Area Exchange, Stuttgart, West Germany. AAFES. 1988-1990.
      1. Responsible for all operations in Southern West Germany (Stuttgart, Boeblingen, Augsburg, Heilbronn, Wuerzburg, Kitzingen, Schwaebisch-Gmuend, Mannheim, Neu Ulm, Goeppingen, Karlsruhe,)
    4. Area Manager, Nuernberg Area Exchange, Nuernberg, Germany. AAFES. 1990-1992.
      1. Responsible for all operations in Northeast and Southern Germany (add to the above Munich, Chiemsee, Ingolstadt, Darmstadt, Bamberg, Aschaffenburg, Baumholder, Heidelberg, Schweinfurt, Ansbach, Garmisch, Grafenwoehr, Erlangen)
    5. Vice President, Mid-South Region. AAFES. 1992-1994
      1. Responsible for all operations in Kentucky, Tennessee, Mississippi, Alabama, Georgia (Ft. Gordon, Ft. McPherson, Robins Air Force Base, Ft. Stewart, Moody AFB, Ft. Benning, Hunter Army Air Field, Ft. McClellan, Redstone Arsenal, Maxwell AFB, Ft. Rucker, Columbus AFB, Ft, Knox, Ft. Campbell)
    6. Vice President, Financial Strategic Business Group, Headquarters, AAFES, Dallas, TX. 1994-1996
      1. Responsible for global accounts receivable
      2. Establishment and operation of Military Star Card (in-house private label credit card). 2 million card holders; $1.3 billion receivable
      3. Implemented FICO credit risk scoring system
      4. Responsible for global call centers for Military Star Card in Okinawa, Japan; Seoul, Korea; Germany, and Dallas, TX
    7. Area Manager, Hawaii Area Exchange, Honolulu, HI. AAFES. 1996-1998.
      1. Responsible for all operations on islands of Oahu, Maui, Hawaii (Big Island), Kauai, Johnston Atoll, American Samoa.
    8. Vice President, Consumables Division of Sales Directorate, Headquarters, AAFES, Dallas, TX. 1998-1999
      1. Responsible for global stock assortment and inventory control of consumables categories (food, beverages, reading material, paper goods)
      2. Responsible for global operating policies, procedures, and standards for consumables sectors of main exchanges
      3. Responsible for global operating policies, procedures, and standards for convenience stores
      4. Responsible for global inventory, operating policies, procedures, and standards for military clothing sales stores
    9. Vice President, Hardlines Division of Sales Directorate, Headquarters, AAFES, Dallas, TX. 1999-2000.
      1. Responsible for global stock assortment and inventory control of hardlines categories (electronics, sporting goods, photography, prerecorded music, prerecorded video, computer software, furniture)
    10. Vice President, Sales Directorate, Headquarters, AAFES, Dallas, TX. 2000
      1. Responsible for global operations of main stores
      2. Supervisory oversight for Vice President, Consumables Division; Vice President, Hardlines Division; Vice President, Softlines Division; Vice President, Food and Vending; Vice President, Personal Services Division; Vice President, Inventory Replenishment Control; Vice President, Catalog Sales Division
    11. Senior Vice President (and founder), Cyber Directorate, Headquarters, AAFES, Dallas, TX. 2000-2002
      1. Responsible for global e-Commerce, global call centers for e-Commerce and Military Star Card, global catalog sales (publication, inventory control, stock assortment)
    12. Senior Vice President, Sales Directorate, Headquarters, AAFES, Dallas, TX. 2002-2003
      1. Responsible for global main exchange operating policies, procedures, and standards
      2. Responsible for all divisional Vice Presidents in Sales Directorate
  4. Professional memberships: Sigma Iota Epsilon (honorary management society)
  5. Professional meetings attended:
    1. Texas Economic Development Council: 2015, 2016, 2017
    2. National Retail Federation: 1998-2003 (eCommerce panelist 2001)
    3. University of Texas eCommerce Forum: 2002 (panelist)
  6. Business Ownership
    1. Owner, Plumb Line Consulting, 2008 – Present. Entrepreneurship, financing, and strategic business planning.
    2. Owner, Plumb Line Logistics, LLC, 2017
  7. Professional growth activities:
    1. Certified Professional Direct Marketer, University of Missouri-Kansas City
    2. Professional grant writing
    3. Rice University Graduate School of Business; executive education
    4. University of Virginia Darden School of Business; executive education
    5. Columbia University Graduate School of Business; executive education
    6. Texas A&M University Mays Business School; executive education
    7. IBM University; information technology for executives
    8. University of Georgia, The Graduate School, teaching leadership
  8. Seminars, training programs, etc., conducted for business and industry:
    1. Budgeting and forecasting for music ministry majors, SAGU,
    2. Leadership for SAGU administrative staff,
    3. Business planning and budgeting for graduating seniors, SAGU
    4. SWOT (Strengths, Weaknesses, Opportunities, Threats) facilitator for private business clients.
  9. Teaching Experience
    1. Area of collegiate teaching experience: Business Management
    2. Southwestern AG University, Waxahachie, TX: 2004
      1. Teaching experience: Full time, 2004-2013;
      2. Adjunct, 2014 – Present
      3. Chair, Business Department, 2006-2013
      4. Appointed rank of associate professor, 2009
    3. Tarleton State University, Stephenville, TX. Adjunct business professor: January 2015 – Present
    4. Qualified by SACS-COC to teach the following collegiate courses with experience teaching each as well:
      1. Principles of Management
      2. Business Communication
      3. Micro/macro Economics
      4. Organizational Behavior
      5. Entrepreneurship
      6. Operations Management
      7. Business Ethics
      8. International Business
      9. Global Strategic Policy
    5. Experience teaching online via Blackboard delivery system
  10. Institutional collegiate services performed:
    1. Phi Beta Lambda, lead faculty sponsor
    2. Sigma Iota Lambda, lead faculty sponsor
    3. Students in Free Enterprise (SIFE), lead faculty sponsor
    4. Ethics Match© lead team coach and sponsor; intercollegiate Texas State championships, 2009, 2010
    5. Faculty Council, Southwestern A/G University, Waxahachie, TX: 2007 – 2013
  11. Awards, honors, and recognitions:
    1. Cold War Service Recognition by U.S. Secretary of Defense William Cohen. 1992.
    2. Extraordinary Achievement Award presented by Major General Barry Bates, Commander, AAFES. 1999.
  12. Professionally-related community activities
    1. Tax Increment Financing (TIF) District Board of Directors, appointed February 2017
    2. President, Duncanville Community & Economic Development Corporation, 2016 — Present
    3. Vice President, Duncanville Community & Economic Development Corporation, 2015 – 2016
    4. Chairman, Board of Directors, Alive at Last (non-profit), 2011 – Present
    5. Board of Directors, Living Choice, Inc. (non-profit), 2013 – Present
    6. Secretary, Board of Directors, Gospel Lighthouse Church, 2010 – October 2015
    7. Chairman, Finance Committee, Gospel Lighthouse Church, October 2015 – Present
    8. Member, Comprehensive Plan Steering Committee, City of Duncanville, August 2015 – September 2017
    9. Member, Rotary International
  13. Relevant corporate experience:
    1. Marketing:
      1. Preparation, review, and approval of weekly sales flyers distributed globally
      2. Preparation, review, and approval of annual retail catalogs (500,000 circulation) and 10 supplemental, specialized catalogs
      3. Statistical analysis of e-Commerce web design, construction, and stock assortment selection
      4. Statistical analysis of consumer shopping behaviors
      5. Statistical analysis of gross margin earnings related to item velocities
      6. Certified Professional Direct Marketer (see 16.a. above)
    2. Business Administration and Management:
      1. Control, management, training, and leadership of staff at both field levels and headquarters support levels
        1. Maximum 3,500 employees at field level
        2. Maximum 900 employees at support level
      2. Financial analysis of operations, both at field levels and headquarters support levels. Headquarters analysis involved global financial results.
      3. Creation, development, execution, and deployment of both local and global programs, policies, procedures, and standards
      4. Local and global supply chain management
      5. Involved in developing, executing, and implementing organizational change at area level and global level
      6. Authored organizational policy for operational internal controls
      7. Doctoral work in ethics, organizational behavior, organizational change
      8. As Senior Vice President in organization, participated in formulating and executing short-term and long-term global strategic planning
  1. Achievements:
  • Invited panelist on e-Commerce for worldwide convention for the National Retail Federation. 2001
  • Earned membership in honorary academic management society while doing MBA—Sigma Iota Epsilon
  • Service Recognition, Commander, RAF Lakenheath, England, 1985
  • Service Recognition, Commander, RAF Mildenhall, England, 1985
  • Service Recognition, Commander, Ft. Shafter, Hawaii, 1998